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Burger King Black Burger in Japan

This isn’t the first black burger from Burger King.  They released one as a “Darth Vader Burger” to promote Star Wars in the past.  However, this time the black cheese is what really makes it so visually striking.BK Black Burger

BK used squid ink and bamboo charcoal to achieve the black color of the bun, cheese and sauce.

BK black cheese

There are two black burgers that will be available.  The KURO Pearl (whopper, black pepper on a black bun, black sauce, & black cheese) for $4.49 & The KURO Diamond (the same just with lettuce, tomato and white mayo) for $6.49.

BK Black Burget Japan

So far the burger has yet to be released, but it’s generating quite a buzz online.  Starting next week the burgers go on sale in Japan and will be available through November.  Will this hype turn into Apple lines at BK in Japan?  We will see.


Photo Crazes: Dragon Ball Z(Makankosappo) and Vadering…Marketing Stunts?

Dragon Ball Z Photos(also referred to as “Makankosappo,” or “Hadokening.”) has been all the newest craze in Japan…at least for the past month or so.

Started by Japanese school girls, these photos mimick the blasts, hi dokens, and energy balls seen in the Dragon Ball Z cartoons and comic books. Could this be a marketing stunt? A new Dragon Ball Z movie released in Japan at the end of March, and perhaps a few marketing geniuses helped get this started to kick off the buzz. What do you think?

Click here to see the newest images on twitter -> twitter images

dbz 1 dbz2 dbz3

Which leads us to the western version, Vadering!

While very similar in the photo taking process, these photos raise the coolness up a notch by reenacting the scene from Star Wars were Vader uses his dark side powers to “vader choke” a man in the air. Lord knows that Star Wars needs little help when it comes to creating buzz so this was probably not started by anyone associated with the franchise. Could it be for another brand?

The Chic Fil A cup in one of the first noted “vadering” photos has the conspiracy theorists talking. Interesting. I could buy that story if it was a Burger King cup, but not Chic Fil A.

vader1 vader2 vaderbaby

If I had to choose one photo craze over the other I would have to go with Vadering…I think the baby pic above helped that. Regardless both of these photo crazes beat out the “planking” fad.

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